March 17

3 Reasons Why Your Business Should Be Blogging



To get more sales you need more customers, to get more customers, you need more traffic!

Popular Benefits of Blogging 
  • Connect with your customers
  • Grow loyalty
  • Increase your website’s SEO
  • Generate leads
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1. Blogging Increases Traffic

Blogging is one of the most cost-effective ways to increase your company's bottom line. Every business needs a website, and every business can utilise that website to establish new leads and new customers.

There are many ways to generate these leads. Services such as Facebook Ads, Google Ads and Email Marketing are all brilliant at generating leads to name a few. 

However, when you stop utilising these tactics (to increase your websites ranking) your traffic also stops.

Traffic generated through blogging never goes away. It becomes an accumulative snowball of SEO which grows bigger and bigger with each blog post added – if written and added correctly.

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2. Blogging is Accumulative

What makes blogging unique in terms of online marketing is its tactical simplicity. SEO blogs may be difficult and time-consuming in creation, but in terms of strategy - are simple.

Online advertising tactics such as Google ads are complex and if not approached carefully can result in massive loss of investment. This is not the case with Blogging.

Every blog post you add to your website increases your website's traffic and increases your website's Google ranking. This inevitably leads to your website reaching more and more potential customers. A win-win situation.

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3. Blogging is Simple

A blog post written with specific keywords in mind will offer endless online advertising potential for your business.

Blogs can be used for promoting products, services, increase brand awareness and generate customer leads. A blog can be a company’s most powerful tool for cost-effectively marketing itself. 

The main reason why blogging is such an effective SEO tactic is because it is not a trick. Google loves blogs! Adding fresh, relevant, long-tailed blog posts to a website on a regular basis is the only true way to increase a website’s online ranking.

With more traffic finding your website this inevitably leads to an increase in revenue – which unlike other SEO methods is irreversible.

Blogs Can Discuss, Promote and Engage With Clients and Potential Customers Directly

Blogs get customers involved, ask for feedback and get ideas. In today’s world of Social Media, people no longer want to buy from faceless companies. Customers want to feel apart of something.

About the author 

Paul Feeney

Paul Feeney is a Brand Manager, SEO Specialist, Marketer and Designer who helps businesses increase traffic, attract more visitors, convert leads and close sales.

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