An email nurturing campaign is a series of emails designed to introduce a new lead (or cold customer) to you and the solutions you provide, leading them towards an informed decision and sale.

In this module, we will cover the 7 most common mistakes business owners make when writing emails for the purpose of marketing.

Before you begin writing each, individual email, you must understand your overall narrative and develop clear objectives. In this module, we will cover 9 elements you should consider before writing emails for the purpose of marketing.

In this last module, we will cover 7 tips that will push you to further refine your email nurturing campaign to be as conversion-focused as possible.

You must take the subject line of your email as seriously as the email itself. A great subject line will communicate the promise of value. In other words, your subject line has to convince the recipient that the email contains information or messaging that will improve their lives and/or their businesses.

With ideas, notes and lessons in mind - let's write some great emails.