Branding
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Let's Design Your Brand

7 Modules 10 Lessons Intermediate

About this course

This course ‘Let’s Design Your Brand’ is designed and structured to help us  design a strong, memorable and suitable identity for your business.

The 10 brand design elements we will look at in this course are: 

  • Font Choice
  • The Development of your Brand Colour Palette
  • Pattern & Texture
  • Photography
  • Illustration & Iconography
  • Layout
  • Tone
  • Personal Style

A brand is not simply a logo and a logo is not simply a presentable mark or icon on a page.

A strong brand should encapsulate the very essence of your company.
A strong brand should be a foundation which all other forms of marketing sit upon.

The key to a great brand is consistency across all of your company’s marketing touchpoints.

Consistency is key! 

Work carefully through each lesson, save research and make notes. Your research and notes will help me design a strong logo and brand for your company. Offer well-thought research, notes and answers for a well-thought-out and well-designed brand – a brand with impact, which will resonate with your customers on a deeper level.

The better your research, sketches and notes, the better your brand!

Let’s get started!

Paul

Course Structure

ONLY FOR LOGGED-IN USERS
3 Lessons

Font

Choosing Your Primary Font

Let's start with the font. The perfect brand and perfect logo need the perfect font. The aim of this lesson to choose a font which captures your brand's personality.

Choosing Your Secondary Font

Once we have chosen the main company font, we will need to pair it with a complementary secondary font.

Building your font hierarchy

Now let's design a basic font hierarchy. A solid font hierarchy will help keep your brand and marketing material consistent and beautiful.

ONLY FOR LOGGED-IN USERS
2 Lessons

Colour

How to select your brand and logo colours

Choose Your Main Colour

Now we must choose a dominant colour which best represents your company. 

Choose Your Secondary Colour

With our dominant colour chosen, we must now choose a secondary complementary colour.

ONLY FOR LOGGED-IN USERS

Pattern & Texture

Now let's consider a brand pattern. Brand patterns are powerful design elements which add impact and depth to your marketing material, while also helping to keep your marketing material consistent and memorable.

ONLY FOR LOGGED-IN USERS
1 Lesson

Photography

Photography

With your brand fresh in your mind, let's consider photography and imagery which visually represents the core values and essence of your brand and speaks to your demographic on an emotive level.

ONLY FOR LOGGED-IN USERS
1 Lesson

Illustration & Iconography

Beautiful illustration or branded iconography can bring even more dynamism to a brand.

Illustration & Iconography

Similar to photography let's consider an illustrative style which best matches your brand style, ethos and attitude.

ONLY FOR LOGGED-IN USERS

Layout & Tone

What attitude does your brand have?

ONLY FOR LOGGED-IN USERS
1 Lesson

Logo Layout

This module deals with the layout of the logo itself.

Pen