The Most Enticing Benefit-Driven Headline You Can Write Goes Here
Learn to be able to achieve this incredible goal… even if you have this [major objection]!
Offer ends .. July 25th 2019
This subheading should target a pain point that this specific product or service will solve
The format for this section is known as PAS: Pain, Agitation, Solution. Start by identifying your customer’s pain. Show them that you understand their problem.
Don’t rush to introduce your product or service, but instead be really specific when you describe exactly how it feels to have this problem. You want your reader to start nodding and thinking “Yes, that’s exactly my problem!
Once you’ve really made the pain clear, it’s time to agitate it. Indulge in how this problem gets worse. Why is it frustrating? Why does it feel so awful? What is it that makes the problem so problematic?
After a few short paragraphs, you should have your readers 100% focused on the issue and how bad it is.
If you are writing a long-form sales page, this is the section that would grow the most. You could expand this into a blog post format, with a content pattern that explores the customer’s pain even further. Add images, icons, subheadings, quotes and more.
If you’ve written this section well, your visitors should be wanting a solution by the end of it. They’ll be hoping that you’re about to turn things around and relieve their pain for them.
And you are…
Introduce Your Product or Service
Here you want to write a short paragraph that quickly explains exactly what your product or service is and how it’s the perfect solution to the problems you’ve been talking about in the previous section. Keep it short, but provide the essential information they need to be able to make sense of what’s coming. Make sure they know that this solution is designed to help them achieve their goal.
Special offer! Buy now and get a 35% discount !
Here’s What You’ll Get When You Buy
This paragraph here is to explain how your product or service works. Tell them what exactly will happen after they buy it. Do they get it straight away? How much time will it take for them to get it? What result will they get at the end?
Huge Benefit 1
Insert text here that summarises this specific benefit that they will get when they buy this product / service.
Huge Benefit 2
Insert text here that summarises this specific benefit that they will get when they buy this product / service.
Huge Benefit 3
Insert text here that summarises this specific benefit that they will get when they buy this product / service.
Huge Benefit 4
Insert text here that summarises this specific benefit that they will get when they buy this product / service.
Here’s what people are saying about your product / service
This paragraph is optional, but you might want to use it to introduce your upcoming testimonials. Since you’ve just introduced your product / service, they should focus on how the product / service has helped customers to obtain a huge benefit. If you haven’t got great testimonials yet, then check out our the secret to getting raving testimonials for your business
Marie Fisher
Developer
Pull out a few key words for a testimonial title
Since these 3 testimonials are just after you’ve introduced your product / service, they should focus on how the product / service has helped customers to obtain a huge benefit.
Carl Numan
Hotel Manager
Pull out a few key words for a testimonial title
Since these 3 testimonials are just after you’ve introduced your product / service, they should focus on how the product / service has helped customers to obtain a huge benefit.
Gary Howard
Photographer
Pull out a few key words for a testimonial title
Since these 3 testimonials are just after you’ve introduced your product / service, they should focus on how the product / service has helped customers to obtain a huge benefit.
Show them the benefits of your product / service
Outline to your reader the benefits of each feature
1
Feature / Benefit 1
Explain exactly what this feature will offer them. You can now begin to outline in more detail information regarding this particular benefit. But make sure you focus on the benefits that the customer would get just from this feature alone.
2
Feature / Benefit 2
Explain exactly what this feature will offer them. You can now begin to outline in more detail information regarding this particular benefit. But make sure you focus on the benefits that the customer would get just from this feature alone.
3
Feature / Benefit 3
Explain exactly what this feature will offer them. You can now begin to outline in more detail information regarding this particular benefit. But make sure you focus on the benefits that the customer would get just from this feature alone.
4
Feature / Benefit 4
Explain exactly what this feature will offer them. You can now begin to outline in more detail information regarding this particular benefit. But make sure you focus on the benefits that the customer would get just from this feature alone.
Bonus
Now it’s time to introduce your Bonuses!
What else does your product or service do that you haven’t explained in the sections above? If you haven’t mentioned it at all on your sales page yet, then it’s time to introduce it in this section as a Bonus.
Title of your first bonus
Tell them all about this other great thing that they also get.
Tell them why this bonus feature is going to help them achieve even more than what you’ve already outlined in the sections above.
Title of your second bonus
Tell them all about this other great thing that they also get.
Tell them why this bonus feature is going to help them achieve even more than what you’ve already outlined in the sections above.
Title of your third bonus
Tell them all about this other great thing that they also get.
Tell them why this bonus feature is going to help them achieve even more than what you’ve already outlined in the sections above.
About You or Your Company
Write this section in third-person, meaning you should not use the words ‘I’ or ‘We’ or ‘Me’. Instead, talk about the owner objectively using 'he' or 'she' even if you are the owner! It’s time to show off your achievements and prove why you and your company are the right business to be offering this solution.
But just after you’ve talked yourself up, make sure you end on a friendly note. You don’t want to sound intimidating, you want to sound knowledgeable and friendly.
Here’s what people are saying about your company
These 3 testimonials are just after you’ve introduced you and your company, so they should focus on how great you and your company are and why you are worth trusting. If you haven’t got great testimonials yet, then check out our article on the secret to getting raving testimonials for your business.
Christian Doe
Architect
Pull out a few key words for a testimonial title
These 3 testimonials are just after you’ve introduced you or your company, so they should focus on how great you or your company are and why you are worth trusting.
Barbara Lane
Art Director
Pull out a few key words for a testimonial title
These 3 testimonials are just after you’ve introduced you or your company, so they should focus on how great you or your company are and why you are worth trusting.
Marie Jones
Marketing Specialist
Pull out a few key words for a testimonial title
These 3 testimonials are just after you’ve introduced you or your company, so they should focus on how great you or your company are and why you are worth trusting.
Subheading About Why Your Product or Service Is Valuable
This section is all about price anchoring. In a moment, your visitor will be seeing the price of your Product or Service, so you want to begin talking about the value of your Product or Service in this section so that when they finally see the price, they feel that it is reasonable.
This section is not required, but it is common on Sales Pages, especially if your product or service is highly priced.
If you do want to include this section, help the visitor by explaining how the alternate solutions to their problems can cost much, much more than your product or service.
Perhaps you want to tell them what it costs to get this equivalent in another way. Or perhaps you’ll tell them how much you would charge for a few hours. The goal is to give them something to gauge the upcoming price against.
This section works best if you directly list monetary numbers, such as €5000. Anyone skimming the page will immediately stop when they see a money sign and read the text around it. When they realise this is not the product or service price, they’ll keep scrolling until they do find the price and gauge it against the first number they saw.
regular payment option
One sentence summary of what they get
€
247
better PAYMENT OPTION
One sentence summary of what they get
€
347
regular course
One sentence summary of what they get
€
99
/month
Advanced course
One sentence summary of what they get
€
127
/month
Buy Soon - Closes on ... July 25th 2019
100% Satisfaction Guarantee for 30-Days
It has been proven time and time again that offering a satisfaction guarantee or refund policy increases sales. And not just by a little bit. It makes a noticeable difference to conversions.
This section is important. Right after you’ve introduced the price of your product or service, you need to do everything you can to alleviate purchase anxiety. As soon as a visitor sees the price, they will start to think of all the reasons why they shouldn’t buy. That’s why it’s important to have your refund policy immediately after the first time your price is mentioned.
Don’t wait! Look at what past customers have to say about this product / service
These 3 testimonials should focus on why past customers found that your product or service was absolutely the right decision. Remember, your visitors are looking for reasons not to buy after they see the price, so include some testimonials here that alleviate that anxiety. If you haven’t got great testimonials yet, then check out our article on the secret to getting raving testimonials.
Debra Grant
Reporter
Pull out a few key words for a testimonial title
These 3 testimonials should focus on why past customers found that your product / service absolutely the right decision. Remember, your visitors are looking for reasons not to buy after they see the price, so include some testimonials here that alleviate that anxiety.
Linda Parker
Police Officer
Pull out a few key words for a testimonial title
These 3 testimonials should focus on why past customers found that your product / service absolutely the right decision. Remember, your visitors are looking for reasons not to buy after they see the price, so include some testimonials here that alleviate that anxiety.
Glenda Sanders
Financial Advisor
Pull out a few key words for a testimonial title
These 3 testimonials should focus on why past customers found that your product / service absolutely the right decision. Remember, your visitors are looking for reasons not to buy after they see the price, so include some testimonials here that alleviate that anxiety.
Frequently Asked Questions
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the product or service, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the product or service, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the product or service, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the product or service, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the product or service, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy.
regular PAYMENT OPTION
One sentence summary of what they get
€
247
BETTER PAYMENT OPTION
One sentence summary of what they get
€
347
regular course
One sentence summary of what they get
€
99
/month
Advanced course
One sentence summary of what they get
€
127
/month
Your personal note
This is your final chance to offer a personalised encouragement to your visitor. Warmly explain that this product / service is something you are proud of and that you hope to they’ll buy you can help them overcome their problems and get that amazing result!
