What makes blogging unique in terms of online marketing is its tactical simplicity. SEO blogs may be difficult and time-consuming in creation, but in terms of strategy - are simple.
Online advertising tactics such as Google ads are complex and if not approached carefully can result in massive loss of investment. This is not the case with Blogging.
Every blog post you add to your website increases your website's traffic and increases your website's Google ranking. This inevitably leads to your website reaching more and more potential customers. A win-win situation.